WCVG - New Owners, All Elvis, Gospel, and Spanish

New Owners, All Elvis, Gospel, and Spanish

In April 1987, Schwartz sold the station to Richard L. Plessinger, who also owned WJOJ-FM in Milford, Ohio and WAXZ (Georgetown, Ohio). Plessinger immediately moved the station from Covington to the WJOJ studios in Milford. WCLU's call letters were changed to WCVG and the format became "Kwick-Sell Classifieds." During this format, the station played soft adult contemporary music from the WJOJ library, and ran free on-air classified ads at specified times. The station also received permission from the Federal Communications Commission to operate with nighttime service during this time.

In mid 1987, WCVG switched to a contemporary country format. That didn't last long as WCVG became the country's first "All Elvis" station in the summer of 1988. WCVG launched the "All Elvis" format on August 1, 1988. It remained all-Elvis until the 12th anniversary of Elvis' death, August 16, 1989. On that date, WCVG became an affiliate of the Business Radio Network with 24 hours of business news and talk.

WCVG later became a Country/Sports Talk mix format as "Sports-Country 1320" in 1992. A satellite-delivered country music format aired during most of the day, with local sports talk programs airing on weekends and evenings. These shows emphasized northern Kentucky high school and Cincinnati professional sports talk. It was during this format that the station's studios were moved back into the Latonia site. In 1993, WCVG started a long run as the city's "Urban Gospel" station under LMA agreements with groups such as Kingdom Life Ministries. That ended in April 2006, when Plessinger switched the station's format to Classic Country.

In July 2006, the station was purchased for $1.9 million by Davidson Media and began transitioning to Regional Mexican programing in the Spanish language under Program Director Mayra Arroyo and General Managaer Simon Cipriano. On July 16, 2006, the station began broadcasting 24/7 regional Mexican programming in the Spanish language under the nickname "La Ley" Radio. The station's Latino/Hispanic music broadcasts included contemporary Mexican music and tropical rhythms such as salsa and bachata.

On September 8, 2008, WCVG returned to its Urban Gospel format under the same management that had previously operated it. That group, TMH Media Inc. was approved for ownership of the station on June 23, 2009. However, the deal was never consummated and despite extensions of consummation filed with the FCC, the station's transmitter was shut off on Thursday, December 10, 2009.

A Silent STA Application (required when a station intends to go silent, but keep its license) was filed with the FCC on January 14, 2010. It was dismissed on March 30, 2010. The station returned to the air with a Gospel music format after the station was sold by Davidson Media to Great Lakes Radio-Cincinnati, LLC. The deal was approved by the FCC on April 8, 2010 and consumated on June 8, 2010. WCVG remains on the air with a Gospel music format as of this writing on April 12, 2013.

WCVG is the 2013 home for the minor league Florence (KY) Freedom baseball team play-by-play broadcasts. The team belongs to the independent Frontier League.