Audience
WCRB claimed to have about 500,000 listeners who tune in to the live Boston Symphony Orchestra broadcasts and the station's other programming, a longtime claim by management. According to Arbitron, the Metropolitan Boston market contains 3.8 million individuals 12 years of age or older. An FM station of WCRB's power transmitting on 102.5 MHz could reach parts of Worcester, Massachusetts; Providence, Rhode Island; and Southeastern New Hampshire. One could reasonably assume that such coverage adds one-half million individuals, for a total of 4.3 million. If the WCRB programming did in fact reach half a million people, it would generate a rating of close to 12 per cent of the market. The most popular radio programs on Boston radio stations are heard in morning and afternoon drive on weekdays and don't reach as many listeners as WCRB claimed. It should be noted that these numbers predate the move to 99.5 and the switch to a non-commercial format. Currently (as of 2012), the station enjoys a 2.0 share, which adds up to 252,400 listeners.
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Famous quotes containing the word audience:
“An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in the dark—that is critical genius.”
—Billy Wilder (b. 1906)
“I read a part of the story of my excursion to Ktaadn to quite a large audience of men and boys, the other night, whom it interested. It contains many facts and some poetry.”
—Henry David Thoreau (1817–1862)
“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.”
—Fanny Brice (1891–1951)