WDVR-FM
Previously called WDVR (Delaware Valley Radio) and WEAZ, the station pioneered the Beautiful Music format beginning in 1963.
Original staff included Rich Franklin and Dave Shayer, both broadcast veterans, and were two of the original air staff hired by WDVR/WEAZ/WBEB 101.1 FM when they first went on the air May 13, 1963. Both, later, were Music Directors at 101.1 FM, and are still active in broadcasting today. Also part of the first air staff were Lou Klawansky (air name: Lee Kramer), Frank Goshy (air name: Frank Edwards), and Joaquin Bowman. Working with Jerry Lee, Marlin Taylor, Phil Stout (later Programmer of SRP), Dave Kurtz, Alan Campbell and others, WDVR skyrocketed to phenomenal success and became a broadcasting legend. 101.1 FM was, and is, one of the most successful independent FM stations in the country.
The station was known for playing Beautiful Music featuring pop tunes reworked in the form of instrumentals. They played two vocalists per hour, as the instrumentals would be based on the works of such artists as Frank Sinatra, Tony Bennett, Nat King Cole, Neil Diamond and The Carpenters. By the 1980s, the station increased the amount of music with vocalists to four per hour as they also added more artists suited to an adult contemporary format. Also in 1980, WDVR changed its call letters to WEAZ, and began using the slogan EAZY 101 with Patrick O'Neal (later Robert Urich) as its spokesperson. By 1984, EAZY 101 became the #1 rated station in Philadelphia.
In 1988, the station dropped Beautiful Music for a soft adult contemporary format. This format change came after research tests showed that people who grew up after the advent of rock and roll did not like instrumental music. With the format change, the station was satellite-delivered, but by the next year, some of the airstaff returned. By 1990, the station's name was shortened to "EZ 101." The station would shift to a mainstream adult contemporary format in 1993, and its call letters would eventually change to WBEB (B101).
Over the years, many stations have attempted to program AC formats in the same city as the firmly entrenched B101. None of them have ever been successful.
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