WBCN (FM) - 2011: Attempting A Comeback

2011: Attempting A Comeback

In January 2011, WBCN began a slow and thought out campaign to attempt to return to an analog and HD1 digital station. The station's website was redirected to a WBCN-themed webpage on the website of sister station WZLX. For the first time in a year and a half, WBCN reached out to its audience asking for listeners/supporters to join their Facebook page in order to gain attention from CBS Radio. Called "11,000 in '11", WBCN announced its goal of gaining 11,000 supporters to its Facebook page by the end of 2011. The station said that it was to be the first action in a series. The webpage also teased a big announcement that would come on the January 2, 2011 edition of Boston Emissions on WZLX. That announcement was the return of the "WBCN Rock N' Roll Rumble". In March 2011, the webpage and the two WBCN digital stations were once again updated slightly. The webpage saw a slight change in layout, still encouraging people to listen as often as possible, stating "Remember, when you listen to WBCN, you're voting for a full WBCN return! VOTE OFTEN!" The 98.5-HD2 frequency announced one of its first DJ involved programing since the move from 104.1. "Boston Emissions" is now replayed on 98.5-HD2 on Mondays at 7:00 pm, and on Thursdays at 8:00 pm on WBCN Free Form Rock. The station also boasted about reaching its 43rd year broadcasting Rock music.