Advertising
The company began advertising itself in earnest in 1986. At that time a slogan was introduced "Who But W. B. Mason" which came from the advertising firm T. J .Clark created by one of the partners named Paul Steven Stone. The slogan was combined with a picture of the founder W.B.Mason, a handsome mustachioed from the 1890s. Their logo features two U.S. flags flanking a portrait of W.B. Mason. The flag on the right has 50 stars but the one on the left shows only 45 stars, the July 4, 1896 configuration; this is because when the company was established in 1898, there were only 45 states.
Read more about this topic: W.B. Mason
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)