Rationale
Brett Davidson and University of Alberta professor Tim Spanos teamed up in 1997 to fulfill a need that they believed to exist in the onshore oil drilling industry. While working on oil well stimulation site in Alberta, Canada, Davidson heard from a friend in the industry that there was a need for fast, effective, and inexpensive stimulation treatment for oil wells.
After using the most sophisticated oil recovery techniques, oil companies only retrieve a fraction of the crude oil at their sites. The oil well will become too uneconomical to continue pumping because most of the remaining oil is stuck in the nooks and crannies between the rock and sand.
Even after all work is done, around 60% of oil is left in the ground. With more than 200,000 fields in North America alone, extracting even as little as 10% more oil would translate to billions of more barrels of oil recovered.
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