Production
This public information film advertisement, the first work for the charity by advertising agency Grey London since it won the account of British Heart Foundation in May 2008, is filmed from the subjective perspective of the heart attack victim. Jon Williams, chief creative officer at Grey London, has commented that when researching ideas for the spot, someone observed, "what you really need to do is give everyone in Britain a heart attack," which is what the film aims to achieve through its use of subjective point of view.
A British Heart Foundation spokesman said the film aims to alert people to call 999 as soon as they experience heart attack symptoms and not to dismiss them as being caused by a minor problems.
Read more about this topic: Watch Your Own Heart Attack
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—Karl Marx (1818–1883)
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“By bourgeoisie is meant the class of modern capitalists, owners of the means of social production and employers of wage labor. By proletariat, the class of modern wage laborers who, having no means of production of their own, are reduced to selling their labor power in order to live.”
—Friedrich Engels (1820–1895)