Advertising Campaign
A billboard advertising campaign was launched across the UK in the weeks running up to the showing, while personalities such as Angela Rippon, David Cameron, Ainsley Harriott and Jeremy Kyle gave their backing to the film.
The viewing figures for the film were 6.5 million, which is higher than the 6.1 million that the episode of Midsomer Murders, during which the film ran, received.
Read more about this topic: Watch Your Own Heart Attack
Famous quotes containing the words advertising and/or campaign:
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