Marketing
Waste Management used aggressive marketing to try to turn the company around in the 1990s, with slogans like: “What business do we have saying we help the environment? That is our business.“ and "Waste Management, helping the world dispose of its problems." The current slogan is “From everyday collection, to environmental protection, think green. Think Waste Management.“ They also are featured in a Walt Disney World Epcot attraction, Innoventions.
Waste Management has also tried to soften its impact on communities through public relations, such as its 2011 renaming of Mount Trashmore in northern Broward County, Florida, from the "North Broward County Resource Recovery and Central Disposal Sanitary Landfill" to the "Monarch Hill Renewable Energy Park."
Read more about this topic: Waste Management, Inc