Publisher
Walter Weldon also founded Weldon's Fashion Journal, Weldon's Patterns, and Weldon's Household Encyclopaedia.
His publications in the late 1800s were through Weldon & Company, a pattern company who produced hundreds of patterns and projects for numerous types of Victorian needlework. Around 1888, the company began to publish a series of books entitled Weldon’s Practical Needlework, each volume consisting of the various newsletters (one year of publications) bound together with a cloth cover and costing 2 shilling/6 pence.
Weldon's Ladies' Journal (1875–1954) supplied dressmaking patterns, and was a blueprint for subsequent 'home weeklies'.
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“A publisher is a specialised form of bank or building society, catering for customers who cannot cope with life and are therefore forced to write about it.”
—Colin Haycraft (b. 1929)
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