Walt Disney Imagineering - Principles

Principles

Imagineers are governed by a few key principles when developing new concepts and improving existing attractions. Often new concepts and improvements are created to fulfill specific needs. Many ingenious solutions to problems are Imagineered in this way, such as the ride vehicle of the attraction Soarin' Over California. The Imagineers knew they wanted guests to experience the sensation of flight, but weren’t sure how to accomplish the task of loading the people on to a ride vehicle in an efficient manner where everyone had an optimal viewing position. One day, an Imagineer found an Erector set in his attic, and with this old childhood toy, he was able to envision and design a ride vehicle that would effectively simulate hang gliding.

Imagineers are also known for returning to ideas for attractions and shows that, for whatever reason, never came to fruition. These ideas are often reworked and appear in a different form – like the Museum of the Weird, a proposed walk-through wax museum that eventually became the Haunted Mansion.

Finally, there is the principle of “blue sky speculation,” a process where Imagineers generate ideas with no limitations. The custom at Imagineering has been to start the creative process with what is referred to as “eyewash” – the boldest, wildest, best idea one can come up with, presented in absolutely convincing detail. Many Imagineers consider this to be the true beginning of the design process and operate under the notion that if it can be dreamt, it can be built.

Imagineers are always seeking to improve upon their work – what Disney called “plussing.” He firmly believed that “Disneyland will never be completed as long as there’s imagination left in the world,” meaning there is always room for innovation and improvement.