Sponsorship
In December 2011, the Leinster Council announced a new partnership with Bord na Móna which would provide the competition with a sponsor for the first time in its 57-year history. This three-year sponsorship deal began in January 2012 and helps fund what is now known as the Bord na Móna Leinster GAA Series, which includes the Walsh Cup and Shield, the Kehoe Cup and Shield, and the O'Byrne Cup and Shield. The sponsorship also helps to finance the Leinster GAA's hardship fund, which is the only one of its kind offered by a provincial GAA council and has been in existence since the founding of the Walsh and O'Byrne Cups in 1954. In the past, this fund has helped local communities, families and players to finance medical bills, rebuild homes lost through tragic circumstances and made financial payments to assist disabled players.
Read more about this topic: Walsh Cup (hurling)