Wall Street Week - Show Popularity

Show Popularity

The premiere of WSW on November 20, 1970 was carried on eleven stations of the Eastern Educational Television Network. The show rapidly grew in coverage and viewers until it became one of the most popular programs on the newly created PBS member stations. At its peak, the program aired on over 300 stations, and claimed a viewership of 4,100,000 households, which meant more people watched WSW every week than read the Wall Street Journal. The program became a major source of profit for both MPT and PBS through underwriting support and viewer pledges (it is estimated PBS earned $5,000,000 profit annually from the show).

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