Promotional Items
Wacky Packages have been used in numerous products since the 1970s as incentives to purchase the product or to promote a new series release. The promotional stickers were highly successful as inserts in bags of Wonder Bread, running for three sets of stickers. Promotional stickers also appeared in Hostess products, Shedd’s Peanut Butter containers, Ralston Purina cereal, and more recently in a number of DC Comics (to promote ANS1) and in the Abrams Books line of products.
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Famous quotes containing the word items:
“A favorite of outdoor alcoholics, connoisseurs and Fundamentalists, these pills turn water into wine. In 10 minutes the most fetid swamp scum in the forest can become modest red, elusive and light on first taste, yet playful—one might say a trifle impudent—on the afterbite. Saves pack space by eliminating need for bulky corkscrew, decanter and bottles. Store pills on their sides in a cool dark place.”
—Alfred Gingold, U.S. humorist. Items From Our Catalogue, “Wine Pills,” Avon Books (1982)