Environmental Record
Volkswagen first implemented its seven environmental goals in Technical Development in 1996. The plan contains themes involving climate protection, resource conservation, and healthcare, through objectives such as reducing greenhouse emissions and fuel consumption, enabling the use of alternative fuels, and avoiding the use of hazardous materials. The original 1996 goals have since been revised in 2002 and 2007. Volkswagen was the first car manufacturer to apply ISO 14000, during its drafting stage and was re-certified under the standards in September 2005. In 2011 Greenpeace began criticising Volkswagen's opposition to legislation requiring tighter controls on CO2 emissions and energy efficiency, and an advertising campaign was launched parodying VW's recent series of Star Wars-based commercials.
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“We are at war with the most dangerous enemy that has ever faced mankind in his long climb from the swamp to the stars, and it has been said if we lose that war, and in so doing lose this way of freedom of ours, history will record with the greatest astonishment that those who had the most to lose did the least to prevent its happening.”
—Ronald Reagan (b. 1911)