Visual Identity
The initial V/Line visual identity was unveiled in August 1983, with an orange and grey livery to locomotives and passenger rolling stock, along with a white and green V/Line logo with a "stylised capital lettered logo with the V and the L split by a deep slashing stroke". Work on the initial V/Line identity started in May 1983, with freight wagons being released without logos pending the launch. Before that time, a stylised 'VR' was on the side of freight wagons, and locomotives and passenger carriage stock had been receiving the orange and silver VicRail 'teacup' since 1981. Carriages in the 'teacup' livery later had the logos removed and replaced by V/Line ones.
This remained until 1993 when the Sprinter trains were delivered in the teal and yellow suburban 'The Met' brand colours, but with both The Met and V/Line logos. In 1995, the freight and passenger rail divisions of V/Line were divided, with locomotives in the freight fleet retaining the orange and grey livery with 'V/Line Freight' logos, while passenger carriages and locomotive received the red blue and white 'V/Line Passenger' livery which remains on some of the fleet today. It was also at that time that the V/Line logo was altered, with serifs added to the lettering, and the "deep slashing stroke" was altered to a curved blue line. After National Express Group took over V/Line, the logo was again altered in 2000, with mixed-case lettering and a curving blue line underneath. In 2006, it was again altered, with the removal of the blue line underneath and addition of a purple line.
The VLocity railcars delivered from 2005 appeared in a totally new image, in stainless steel with purple and green highlights. In 2007, a total alteration of locomotive hauled rolling stock livery was unveiled, consisting of a grey carbody with red, white and purple stripes. Rolling stock in different variants of the livery was released throughout that year, with a consistent version not appearing until 2008, along with a number of repainted locomotives.
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