Visual Hierarchy - Physical Characteristics

Physical Characteristics

The brain disassociates objects from one another based upon the differences between their physical characteristics. These characteristics fall into four categories: color, size, alignment, and character. The category of color encompasses the hue, saturation, value, and perceived texture of forms. Size describes the surface area of a form. Alignment is the arrangement of forms with respect to their direction, orientation, or pattern. Character is the rectilinearity and curvilinearity of forms. Forms that have differences in these characteristics contrast each other.

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Famous quotes containing the word physical:

    Even the simple act that we call “going to visit a person of our acquaintance” is in part an intellectual act. We fill the physical appearance of the person we see with all the notions we have about him, and in the totality of our impressions about him, these notions play the most important role.
    Marcel Proust (1871–1922)