History
It was introduced to the British market in 2006, initially being supplied to high-quality bars and restaurants in London and elsewhere. Although not originally aimed at the "off-trade" (take-home sales), it began to be sold by Britain's largest retailer Tesco in September 2007 — 250 of its 1,988 stores stocked it. In late 2007 Brand Independence launched the beer in Italy and Mozambique. In 2008 Viru was also launched in Switzerland and Sweden. The first shipment of Viru beer arrived in Japan in September 2009. The U.S. received their first shipment of Viru beer in December 2009 and Canada in July 2010.
In February 2010 Baltic Beer Company announced sponsorship deal with the Team Suzuki Alstare where Viru Beer became a co-sponsor of the team.
In November 2010 Baltic Beer Company introduced redesigned packaging for Viru beer and first shipments to South Korea, Israel and Australia were shipped in December 2010.
Since July 2012 Viru is imported to the U.S. by Dolce Beverage Group, LLC Streamwood IL.
In August 2012 Baltic Beer Company appointed a new exclusive importer to the UK market - Catalyst Brands, a division of Matthew Clark (UK’s largest national wholesaler).
By August 2012 the international presence of Viru beer grew to 20 countries that include Chile, Hungary, Poland, Lithuania, Taiwan, China and Germany.
Read more about this topic: Viru (beer)
Famous quotes containing the word history:
“They are a sort of post-house,where the Fates
Change horses, making history change its tune,
Then spur away o’er empires and o’er states,
Leaving at last not much besides chronology,
Excepting the post-obits of theology.”
—George Gordon Noel Byron (1788–1824)
“Throughout the history of commercial life nobody has ever quite liked the commission man. His function is too vague, his presence always seems one too many, his profit looks too easy, and even when you admit that he has a necessary function, you feel that this function is, as it were, a personification of something that in an ethical society would not need to exist. If people could deal with one another honestly, they would not need agents.”
—Raymond Chandler (1888–1959)
“When the landscape buckles and jerks around, when a dust column of debris rises from the collapse of a block of buildings on bodies that could have been your own, when the staves of history fall awry and the barrel of time bursts apart, some turn to prayer, some to poetry: words in the memory, a stained book carried close to the body, the notebook scribbled by hand—a center of gravity.”
—Adrienne Rich (b. 1929)