Identity
Virgin Money's logo is focused around the main logo of Virgin Group, which is an underlined word 'Virgin' in a red and magenta gradient coloured circle. This logo was introduced in January 2012 to signify the purchase of Northern Rock, which uses a magenta logo.
Virgin Money's older logo was the word 'Virgin' in a red rounded skew rectangle, similar in shape to a credit card, followed by the word 'Money'. This logo remains in use in South Africa. The previous logo had used a red logo with the word 'Virgin' in a large circle and three smaller circles above the word 'Money'. Virgin Direct's logo had been a more simplistic rendering of the company name, in white on top of a red rectangle with a semicircle attached on the left side.
Virgin Money's January 2012 television advert which showcases a number of Virgin companies was directed by Duncan Jones and worked on by Beattie McGuinness Bungay.
Read more about this topic: Virgin Money, Corporate Affairs
Famous quotes containing the word identity:
“When I quit working, I lost all sense of identity in about fifteen minutes.”
—Paige Rense (b. 1929)
“Motion or change, and identity or rest, are the first and second secrets of nature: Motion and Rest. The whole code of her laws may be written on the thumbnail, or the signet of a ring.”
—Ralph Waldo Emerson (1803–1882)
“There is a terrible blindness in the love that wants only to accommodate. It’s not only to do with omissions and half-truths. It implants a lack of being in the speaker and robs the self of an identity without which it is impossible for one to grow close to another.”
—Alexander Theroux (b. 1940)