Virgin Money - Corporate Affairs - Identity

Identity

Virgin Money's logo is focused around the main logo of Virgin Group, which is an underlined word 'Virgin' in a red and magenta gradient coloured circle. This logo was introduced in January 2012 to signify the purchase of Northern Rock, which uses a magenta logo.

Virgin Money's older logo was the word 'Virgin' in a red rounded skew rectangle, similar in shape to a credit card, followed by the word 'Money'. This logo remains in use in South Africa. The previous logo had used a red logo with the word 'Virgin' in a large circle and three smaller circles above the word 'Money'. Virgin Direct's logo had been a more simplistic rendering of the company name, in white on top of a red rectangle with a semicircle attached on the left side.

Virgin Money's January 2012 television advert which showcases a number of Virgin companies was directed by Duncan Jones and worked on by Beattie McGuinness Bungay.

Read more about this topic:  Virgin Money, Corporate Affairs

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Famous quotes containing the word identity:

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