Identity
Virgin Money's logo is focused around the main logo of Virgin Group, which is an underlined word 'Virgin' in a red and magenta gradient coloured circle. This logo was introduced in January 2012 to signify the purchase of Northern Rock, which uses a magenta logo.
Virgin Money's older logo was the word 'Virgin' in a red rounded skew rectangle, similar in shape to a credit card, followed by the word 'Money'. This logo remains in use in South Africa. The previous logo had used a red logo with the word 'Virgin' in a large circle and three smaller circles above the word 'Money'. Virgin Direct's logo had been a more simplistic rendering of the company name, in white on top of a red rectangle with a semicircle attached on the left side.
Virgin Money's January 2012 television advert which showcases a number of Virgin companies was directed by Duncan Jones and worked on by Beattie McGuinness Bungay.
Read more about this topic: Virgin Money, Corporate Affairs
Famous quotes containing the word identity:
“Whether outside work is done by choice or not, whether women seek their identity through work, whether women are searching for pleasure or survival through work, the integration of motherhood and the world of work is a source of ambivalence, struggle, and conflict for the great majority of women.”
—Sara Lawrence Lightfoot (20th century)
“Let it be an alliance of two large, formidable natures, mutually beheld, mutually feared, before yet they recognize the deep identity which beneath these disparities unites them.”
—Ralph Waldo Emerson (1803–1882)
“There is a terrible blindness in the love that wants only to accommodate. It’s not only to do with omissions and half-truths. It implants a lack of being in the speaker and robs the self of an identity without which it is impossible for one to grow close to another.”
—Alexander Theroux (b. 1940)