History
The behaviors behind viral videos, where ideas and news spread between individuals through dialogue, have been present in society since prehistoric times and form part of the foundation of culture. These behaviours are studied by the sociological fields of memetics and semiotics. Word of mouth marketing has long exploited the credibility of personal recommendations, and viral videos also benefit from this effect.
Viral videos began circulating before the major video sharing sites such as YouTube, Funny or Die and CollegeHumor, by e-mail sharing. One of these early videos was "The Spirit of Christmas" which surfaced in 1995. In 1996 "Dancing Baby" appeared. This video was released as samples of 3D character animation software. Ron Lussier, the animator who cleaned up the raw animation, began passing the video around LucasArts, his workplace at the time. A particularly well-known early example was "All your base are belong to us," based on a poorly translated video game, which was first distributed as a GIF animation and became popular in the year 2000.
Viral videos' staying power relies on hooks which draw the audience to watch them. The hooks are able to become a part of the viral video culture after being shown repeatedly. The hooks, or key signifiers, are not able to be predicted before the videos become viral.
More recently, there has been a surge in viral videos on video sharing sites such as YouTube, and the availability of affordable digital cameras.
Read more about this topic: Viral Video
Famous quotes containing the word history:
“History, as an entirety, could only exist in the eyes of an observer outside it and outside the world. History only exists, in the final analysis, for God.”
—Albert Camus (1913–1960)
“What would we not give for some great poem to read now, which would be in harmony with the scenery,—for if men read aright, methinks they would never read anything but poems. No history nor philosophy can supply their place.”
—Henry David Thoreau (1817–1862)
“Jesus Christ belonged to the true race of the prophets. He saw with an open eye the mystery of the soul. Drawn by its severe harmony, ravished with its beauty, he lived in it, and had his being there. Alone in all history he estimated the greatness of man.”
—Ralph Waldo Emerson (1803–1882)