Concept and Development
The Viral Change model proposes that the traditional approach to change does not work effectively because it is too focused on processes. Change that is, linear, mechanistic, driven from the top of the organisation downwards, encompassing a big set of complex actions is often too process driven. By focusing on a small set of carefully chosen and non-negotiable behaviours, the Viral Change method serves to create and/or change the culture of the organisation through peer influence. The approach taps into the organisation behind the organisational chart. Three quarters of workplace conversations occur in the informal social networks and collaborative space that are active behind the scenes.
By recognising and tapping into these informal social networks within the organisation, behaviours are spread from person to person to create an internal infection of a new and more successful culture. Viral Change adapts scale-free networks laws to the spread of change, whether new ideas, new ways of working, improving utilisation of technology, cultural change or any other ‘change approach’ that organisations may need. The distribution of influence in scale-free networks follows a power law (logarithmic) where a relatively small number of people are well connected and the majority of people are not.
Read more about this topic: Viral Change
Famous quotes containing the words concept and/or development:
“The concept of a mental state is primarily the concept of a state of the person apt for bringing about a certain sort of behaviour.”
—David Malet Armstrong (b. 1926)
“The man, or the boy, in his development is psychologically deterred from incorporating serving characteristics by an easily observable fact: there are already people around who are clearly meant to serve and they are girls and women. To perform the activities these people are doing is to risk being, and being thought of, and thinking of oneself, as a woman. This has been made a terrifying prospect and has been made to constitute a major threat to masculine identity.”
—Jean Baker Miller (20th century)