E-commerce
In 1995 Victoria's Secret began building its e-commerce website which the company launched after three years of development at 6 p.m. December 4, 1998 using the url VictoriasSecret.com. Twenty minutes later the first order was placed on the website from a Littleton, Colorado customer at 6:20 p.m.
It was reported that the three year development was a result of the company's concern of rolling out a half-baked website that could "discourage return visits".
Viewers who logged onto the Victoria's Secret's website to view the company's first webcast of their fashion show in February 3, 1999 were unable to view the webcast due to the internet infrastructure Victoria Secret's selected was unable to meet user demand causing some users to be unable to view the webcast.
A decade later in 2008 Victoria's Secret launched their website in Spanish.
Launch of VS All Access website.
September 21, 2010 Victoria's Secret launches a site redesigned by Concentric Studio incorporating greater social media channels for customers to connect via.
Read more about this topic: Victoria's Secret Angels, Operating Divisions, Victoria's Secret Direct