Victoria's Secret is the largest American retailer of lingerie. It was founded by Roy Raymond on June 12, 1977.
Its 2012 sales were $6.12 billion, with an operating income of $1 billion. The company sells lingerie, woman's wear and beauty products through its 1,000 U.S. stores, catalogs (annually mailing out 375 million) and website. Victoria's Secret is wholly owned and the largest holding of publicly traded L Brands company.
Victoria's Secret is known for its catalogs and fashion show: the Victoria's Secret Fashion Show.
Victoria's Secret is credited with single-handedly transforming "America's conception of lingerie" by pioneering "sexy underwear as fashion" and "lingerie mainstream entertainment." The societal manifestation is "the increased cultural acceptance of shopping for undies" in the United States.
Read more about Victoria's Secret: Products and Marketing, Reception, Competitors, Operating Divisions, Controversies, Contributions To Popular Culture, See Also
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