Veronica Mars (season 3) - Cancellation and Future

Cancellation and Future

At the 2007 CW Upfront, Ostroff announced that Veronica Mars was not part of the new primetime lineup and was "not coming back". When asked if the series could continue with the FBI concept, Ostroff said that the series was completely gone "in any form". Upon the cancellation of the series, a group of fans calling themselves the "Cloud Watchers" sent more than 10,000 Mars bars to the CW, hoping that the network would reverse its decision and renew the series.

Thomas stated that he was interested in writing a feature film based on the series, in the interest of providing closure to the storylines and character arcs. In September 2008, Thomas told Entertainment Weekly that "I thought I had the idea broken, but I've hit a wall in the final act that I haven't quite figured out". Thomas explained that he was very busy writing for Cupid and Party Down, both of which he created. In January 2009, TV Guide reported that the film was Thomas' first priority after Cupid. Thomas noted that as well as writing the script, someone would need to pay for the film, but indicated that producer Joel Silver was ready to green-light the film. In late March, Thomas stated that although the film was not green-lit by the studio, the possibility was still there. Thomas revealed that the film would take place before Veronica's graduation, and feature Wallace, Logan, Mac and Weevil.

A film continuation, to be released in early 2014, was confirmed after a successful Kickstarter campaign launched by Rob Thomas which raised over $5.7 million.