Film and Its Use in Enlarging The Movement
Veteran film-maker Shyam Benegal, then an advertising executive whoed Manthan (the churning of the 'milk ocean'). Not able to finance it, Benegal was helped by Kurien who hit upon an idea of getting each of his half a million farmers to contribute a token two rupees for the making of the movie. Manthan hit a chord with the audience immediately when it was shown in Gujarat in 1976, which impressed distributors to release it before audiences, nationwide. It was critically acclaimed and went on to win national awards the following year and was later shown on television to the public.
The movie's success gave Kurien another idea. Like shown in the film, a vet, a milk technician and a fodder specialist who could explain the value of cross-breeding of milch cattle would tour other parts of the country along with the film's prints, to woo farmers there to create cooperatives of their own.
UNDP would use the movie to start similar cooperatives in Latin America.
Read more about this topic: Verghese Kurien
Famous quotes containing the words film, enlarging and/or movement:
“The motion picture is like a picture of a lady in a half- piece bathing suit. If she wore a few more clothes, you might be intrigued. If she wore no clothes at all, you might be shocked. But the way it is, you are occupied with noticing that her knees are too bony and that her toenails are too large. The modern film tries too hard to be real. Its techniques of illusion are so perfect that it requires no contribution from the audience but a mouthful of popcorn.”
—Raymond Chandler (1888–1959)
“to fasten into order enlarging grasps of disorder, widening
scope, but enjoying the freedom that
Scope eludes my grasp, that there is no finality of vision,
that I have perceived nothing completely,
that tomorrow a new walk is a new walk.”
—Archie Randolph Ammons (b. 1926)
“What had really caused the women’s movement was the additional years of human life. At the turn of the century women’s life expectancy was forty-six; now it was nearly eighty. Our groping sense that we couldn’t live all those years in terms of motherhood alone was “the problem that had no name.” Realizing that it was not some freakish personal fault but our common problem as women had enabled us to take the first steps to change our lives.”
—Betty Friedan (20th century)