History in North America
While olive oil and other pressed oils have been around for millennia, Procter & Gamble researchers were innovators when they started selling cottonseed oil as a creamed shortening, in 1911. Ginning mills were happy to have someone haul away the cotton seeds. Procter & Gamble researchers learned how to extract the oil, refine it, partially hydrogenate it (causing it to be solid at room temperature and thus mimic natural lard), and can it under nitrogen gas. Compared to the rendered lard Procter & Gamble was already selling to consumers, Crisco was cheaper, easier to stir into a recipe, and could be stored at room temperature for two years without turning rancid. (Procter & Gamble sold their fats and oils brands – Jif and Crisco – to The J.M. Smucker Co. in 2002.)
Soybeans were an exciting new crop from China in the 1930s. Soy was protein-rich, and the medium viscosity oil was high in polyunsaturates. Henry Ford established a soybean research laboratory, developed soybean plastics and a soy-based synthetic wool, and built a car "almost entirely" out of soybeans. Roger Drackett had a successful new product with Windex, but he invested heavily in soybean research, seeing it as a smart investment. By the 1950s and 1960s, soybean oil had become the most popular vegetable oil in the US.
In the mid-1970s, Canadian researchers developed a low-erucic-acid rapeseed cultivar. Because the word "rape" was not considered optimal for marketing, they coined the name "canola" (from "Canada Oil low acid"). The U.S. Food and Drug Administration approved use of the canola name in January 1985, and U.S. farmers started planting large areas that spring. Canola oil is lower in saturated fats, and higher in monounsaturates and is a better source of omega-3 fats than other popular oils. Canola is very thin (unlike corn oil) and flavorless (unlike olive oil), so it largely succeeds by displacing soy oil, just as soy oil largely succeeded by displacing cottonseed oil.
Read more about this topic: Vegetable Fats
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“The English were very backward to explore and settle the continent which they had stumbled upon. The French preceded them both in their attempts to colonize the continent of North America ... and in their first permanent settlement ... And the right of possession, naturally enough, was the one which England mainly respected and recognized in the case of Spain, of Portugal, and also of France, from the time of Henry VII.”
—Henry David Thoreau (1817–1862)
“You that would judge me do not judge alone
This book or that, come to this hallowed place
Where my friends’ portraits hang and look thereon;
Ireland’s history in their lineaments trace;
Think where man’s glory most begins and ends
And say my glory was I had such friends.”
—William Butler Yeats (1865–1939)
“The principal office of history I take to be this: to prevent virtuous actions from being forgotten, and that evil words and deeds should fear an infamous reputation with posterity.”
—Tacitus (c. 55–c. 120)
“The North American system only wants to consider the positive aspects of reality. Men and women are subjected from childhood to an inexorable process of adaptation; certain principles, contained in brief formulas are endlessly repeated by the press, the radio, the churches, and the schools, and by those kindly, sinister beings, the North American mothers and wives. A person imprisoned by these schemes is like a plant in a flowerpot too small for it: he cannot grow or mature.”
—Octavio Paz (b. 1914)
“One can not be an American by going about saying that one is an American. It is necessary to feel America, like America, love America and then work.”
—Georgia O’Keeffe (1887–1986)