Vegan Outreach is an American grassroots animal rights group working to promote veganism through the widespread distribution of printed informational booklets. As of March 2010, over 11 million hard copies of the group's brochures have been handed out by members of Vegan Outreach around the world. Originally known as Animal Liberation Action (ALA), the group was founded by Matt Ball and Jack Norris in Cincinnati, Ohio, in 1993.
Read more about Vegan Outreach: History, "Activism and Veganism Reconsidered", Tactics/philosophy, Programs