Avatar Press
One of the most prolific users of variant covers in the modern age is Avatar Press - it is the norm for their comic books (especially first issues) to ship with a myriad of alternative covers. The first issue of the Stargate Atlantis: Wraithfall mini-series, for example, shipped with six variant edition covers, and Lady Death: Blacklands #1/2 with eight.
Read more about this topic: Variant Cover
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