Vanity Press - Business Model

Business Model

With vanity publishing, authors pay to have their books published. Because the author is paying to have the book published, the book doesn't go through an approval or editorial process as it would in a traditional setting where the publisher takes a financial risk on the author's ability to write successfully. Editing and formatting services may or may not be offered and they may come with the initial publishing fee (or more correctly, printing fee) or might be offered at an additional cost.

Self-publishers undertake the functions of a publisher for their own books. Some "self-publishers" write, edit, design, lay out, market, and promote their books themselves, relying on a printer only for actual printing and binding. Others write the manuscript themselves but hire freelance professionals to provide editing and production services.

More recently, companies have offered their services to act as a sort of agent between the writer and a small printing operation. In these cases, the distinction between self-publishing and vanity publishing is less obvious than it once was.

A slightly more sophisticated model of a vanity press is described by Umberto Eco in Foucault's Pendulum. The company that provides initial setting for the novel operates a small yet respectable arts and humanities publishing house as a front. It does not make a profit but it brings a steady flow of substandard authors. They are politely rejected and then referred to another publishing firm in the same office – the vanity press that will print anything for money. This was surprisingly similar to the business model adopted by Harlequin Horizons.

The most recent incarnations of self-publishing make use of print on demand technologies based on modern digital printing. These companies are often able to offer their services with little or no upfront cost to the author, but they are still considered vanity presses by writers' advocates. Vanity presses earn their money not from sales of books to readers, as other publishers do, but from sales and services to the books' authors. The author receives the shipment of his or her books and may attempt to resell them through whatever channels are available.