Value America or VA was a dot-com company founded in Nevada in 1996 by Craig Winn and Rex Scatena, and relocated to Charlottesville, Virginia in February 1998. Its business model involved connecting customers on the Web directly to manufacturers, with the intent of providing better pricing and faster shipping (a just-in-time model similar to those used by Wal-Mart and Dell). Customers could order a wide range of products from VA's website, then VA would transmit the orders directly to the manufacturers, and the manufacturers would then package the products and ship them directly to the customer. Winn referred to this concept as "convergence commerce". Value America was backed by Microsoft co-founder Paul Allen's Vulcan Ventures and FedEx co-founder Frederick W. Smith.
Read more about Value America: Initial Success, Decline and Bankruptcy
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