V (1984 TV Series) - Marketing

Marketing

  • The viral marketing campaign was unique. Posters appearead in train stations of a smiling man behind wraparound sunglasses, others grinning along with him, with only a motto "The Visitors are our friends" to explain it. Days later, those posters had a red "v" (for "victory") spray-painted on them. Nothing suggested this was an ad for a TV show.

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