Urban Adult Contemporary - Summary

Summary

The format usually would play R&B hits ten years old or more. Classic soul music also has a great impact in this format. Disc jockeys use a more relaxed sound than their younger counterparts. News and current events have a major impact on the older audience. Around the evening urban AC stations play smooth jazz and slow jams. Many of the urban AC radio stations implement slogans such as "Today's R&B and Classic Soul", "Smooth R&B and Classic Ol Skool", "The Best Variety of R&B Hits and Oldies", and "(City/Region)'s R&B Leader". Some popular nicknames for urban AC stations include "Magic" (borrowed from Soft AC), "Hot," "Mix," and "Kiss" (borrowed from common Clear Channel branding KISS-FM).

Gospel music also has a great impact in the format. Some 18-to-34-year-olds would listen to gospel music with their older counterparts usually not heard on most urban contemporary stations. In the past urban stations played gospel music early on Sunday mornings and many Urban AC stations still do devote a large portion of Sunday morning programming to gospel.

WBLS in New York City, which is the flagship station of the urban contemporary format, was one of the first stations to introduce the urban AC format in 1994. WRKS-FM (also in New York) introduced the first 24-hour classic soul radio station in the country. Urban AC stations usually target the 25-54 age group. The format can also be described as adult contemporary.

Many Urban AC stations rely heavily on syndicated programming such as the Tom Joyner Morning Show, The Michael Baisden Show, and the nightly slow-jam program The Keith Sweat Hotel. Citadel Media also operates a 24/7 Urban AC format delivered to affiliated stations via satellite, called "The Touch" (known on-air as "Today's Best R&B and Old School," formerly "The Best Variety of Hits and Oldies"), which is common on smaller- and medium-market stations featuring the Urban AC format.

Also, KJLH in Los Angeles is one of the urban AC stations with its playlist heavy on current material.

Read more about this topic:  Urban Adult Contemporary

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