Ups & Downs - The Video

The Video

The video was directed by Anthony Mandler and consists of three parts where each section ends with a fade out. The first half was shot entirely in black and white to give the watcher a 70's flashback feeling.

In the intro Nuthin' but a "G" Thang is played as background music. The beginning portrays us a suburban modern residence with a filthy interior, where Snoop is ensconced and spies out across the window blind when sirens and tire screech can be heard followed by the "Every Dogg Has His Day" insert. Then he settles into his armchair with Mr. Cartoon sitting next to him, who continues to tattoo a real R&G logo on Snoop's right shoulder. Mr. Cartoon is the professional tattoo artist member of the creative team, the Soul Assassins, whose production company made the video, and he designed the R&G initials himself for the album cover artwork.

Ups & Downs starts, while Snoop visits his girls hanging around in the house, while the rest of his mob is lifting dumbbells and playing domino in the trashy garden. Cameo appearances done by The Game, his Black Wall Street affiliates and the Soul Assassins. In the lyrics Snoop claims that despite of all rumours he still trusts imprisoned Tray Deee and has no feud going on between them, but the Eastsidaz no longer exist. Snoop and some of his crew can be seen wearing a "Western Conference" pullover (See Trivia).

The outro is for "Bang Out", a song mixed and produced by Jonathan "J.R." Rotem (can be known from Lil' Kim's Lighters up and Whoa) with Jasmin Lopez on the vocals. The clip segment is a colored one, where green is dominant and is rolling in slow motion. The scenes include a smoky alley-way and the entrance of Mr.T's Bowling Club. Nate Dogg and Warren G show up and join Snoop.