Background
Unleashing the Ideavirus was Seth Godin’s 3rd book (after eMarketing and Permission Marketing) and follows on from Permission Marketing. In Permission Marketing Godin explained how to turn strangers into friends and friends into customers. The book was based on marketing to people who had shown an interest in your product/service.
The problem is the book did not detail how to attract the attention in the first place. In response to this popular question, Seth wrote his Ideavirus manifesto.
In July, 2000, Fast Company published the Ideavirus manifesto by Seth Godin in two parts. The eBook was released for free with the permission to post, e-mail, print and pass it along at will.
The book was released in the same year as Malcolm Gladwell’s The Tipping Point (Malcolm wrote the foreword for Unleasing the Ideavirus). Both books use similar terminology. Malcolm Gladwell uses epidemics instead of Ideavirus, and connectors, mavens and salesman as opposed to sneezers.
Read more about this topic: Unleashing The Ideavirus
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