University of The Philippines Broadcasting Association - History

History

Founded in 1968, the UP Broadcasting Association is the brainchild of Kitchie Benedicto and Maria Montelibano in the College of Mass Communication. During the tumultuous 70's, at the height of Martial Law, the Assers, as members of the organization are called, staged Dulaang Kapiterya, a series of plays fearlessly satirizing the political conditions of the times. They used the Mass Communication canteen as their theater.

The 80's ushered in the trend of concerts, parties, and fashion shows. Broad Ass was among the pioneers in the fusion of such concepts into one major event. During the 90's, Broad Ass began producing music videos. It was also during this decade that the Assers hosted the eagerly-awaited dating games during the UP Fair.

In 2010, Broad Ass renewed its branding, and shifted from staging performances to creating videos as a student production house. Aside from training its members in event production, graphic design, finance and marketing, the organization also places emphasis in inculcating members with skills aligned with video production. These include proficiency in all stages of production, from conceptualization and script writing, to color grading and video editing.

Today, Broad Ass continually lives up to the demands of competence and creativity, and tightly embraces its tenets of passion, excellence and glory.