Digital Media
In March 2009, the University of Michigan Press announced the transition to digital publication, a shift directed by former director of the University of Michigan Press, Phil Pochoda. In a move that has been discussed since the 1990s, this announcement came, according to The Michigan Daily, "approximately one month after the Association of American Universities and the Association of Research Libraries issued a call to action urging universities to take a more active role in producing and sharing academic works through digital technologies."The shift to digitizaiton began with the "publication of digital monographs in lieu of low-run, high-cost print editions." According to Pochoda, the moved freed " the press, in large part, from the constraints imposed by the print-based business model." The University of Michigan Press publishes E-books in .pdf, Amazon Kindle, and MP3 formats and has extended its ebook services to the Ann Arbor District Library.
In 2011, the University of Michigan Press began to publish installments of new releases on Facebook. This move was followed later in the year by announcements of new releases on Twitter.
Read more about this topic: University Of Michigan Press
Famous quotes containing the word media:
“The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognises neither pity nor pitilessness.”
—John Berger (b. 1926)