Universal Creative is the research and development group responsible for designing rides and attractions for Universal Studios Theme Parks.
It is Universal's equivalent of Walt Disney Imagineering. From 1968 until 1997, Universal Creative was known as MCA Planning and Development. In 1997, when Universal parent MCA was sold to Seagram and dropping the MCA name, the company was renamed Universal Creative.
Famous quotes containing the words universal and/or creative:
“I admit that the generation which produced Stalin, Auschwitz and Hiroshima will take some beating; but the radical and universal consciousness of the death of God is still ahead of us; perhaps we shall have to colonize the stars before it is finally borne in upon us that God is not out there.”
—R.J. Hollingdale (b. 1930)
“The making of a picture ought surely to be a rather fascinating adventure. It is not; it is an endless contention of tawdry egos, some of them powerful, almost all of them vociferous, and almost none of them capable of anything much more creative than credit-stealing and self- promotion.”
—Raymond Chandler (1888–1959)