United States Presidential Election, 2000 - General Election Campaign

General Election Campaign

Although the campaign focused mainly on domestic issues, such as the projected budget surplus, proposed reforms of Social Security and Medicare, health care, and competing plans for tax relief, foreign policy was often an issue. Bush criticized Clinton administration policies in Somalia, where 18 Americans died in 1993 trying to sort out warring factions, and in the Balkans, where United States peacekeeping troops perform a variety of functions. "I don't think our troops ought to be used for what's called nation-building," Bush said in the second presidential debate. Bush also pledged to bridge partisan gaps in the nation's capital, claiming the atmosphere in Washington stood in the way of progress on necessary reforms. Gore, meanwhile, questioned Bush's fitness for the job, pointing to gaffes made by Bush in interviews and speeches and suggesting the Texas governor lacked the necessary experience to be president.

Bill Clinton's impeachment and the sex scandal that led up to it cast a shadow on the campaign, particularly on his vice president's run to replace him. Republicans strongly denounced the Clinton scandals, particularly Bush, who made his repeated promise to restore "honor and dignity" to the White House a centerpiece of his campaign. Gore studiously avoided the Clinton scandals, as did Lieberman, even though Lieberman had been the first Democratic senator to denounce Clinton's misbehavior. In fact, some media observers theorized that Gore actually chose Lieberman in an attempt to separate himself from Clinton's past misdeeds, and help blunt the GOP's attempts to link him to his boss. Others pointed to the passionate kiss Gore gave his wife during the Democratic Convention, as a signal that despite the allegations against Clinton, Gore himself was a faithful husband. Gore avoided appearing with Clinton, who was shunted to low visibility appearances in areas where he was popular. Experts have argued that this cost Gore votes from some of Clinton's core supporters.

Ralph Nader was the most successful of third-party candidates, drawing 2.74 percent of the popular vote. His campaign was marked by a traveling tour of large "super-rallies" held in sports arenas like Madison Square Garden, with retired talk show host Phil Donahue as master of ceremonies. After initially ignoring Nader, the Gore campaign made a pitch to (potential) Nader supporters in the final weeks of the campaign, downplaying Gore's differences with Nader on the issues and arguing that Gore's ideas were more similar to Nader's than Bush's were, and noting that Gore had a better chance of winning than Nader. On the other side, the Republican Leadership Council ran pro-Nader ads in a few states in an effort to split the liberal vote. In the aftermath of the campaign, many Gore supporters claimed that Nader acted as a spoiler in the election, that Nader votes would have been cast for Gore, and that Nader threw the election outcome to Bush. Nader dismissed such concerns, claiming his objective in the campaign was to pass the 5-percent threshold so his Green Party would be eligible for matching funds in future races.

Both vice presidential candidates Dick Cheney and Joe Lieberman campaigned aggressively in the 2000 presidential election. Both camps made numerous campaign stops nationwide, often just missing each other such as when Cheney, Hadassah Lieberman, and Tipper Gore attended Chicago's Taste of Polonia over Labor Day Weekend.