History
In the late 1990s, Air Force senior leadership recognized the need to design an official symbol and develop a centralized theme to encourage young people to join, encourage airmen to stay, and to build understanding, appreciation, and support for America's Air Force. They directed a commercial company, specializing in corporate branding, to research and develop a unique symbol. Company representatives traveled throughout the Air Force and to major U.S. cities to conduct research and become intimately familiar with the Air Force and its culture, environment, and heritage.
The new Air Force symbol is based on the familiar World War II "Hap" Arnold wings and represents the service's heritage. The symbol’s modern design represents the Air Force’s present and future leading edge capabilities defending the United States.
- 1998 Research, surveys and focus groups commissioned
- 1999 Symbol designed
- May 2000 Trademark registration filed
- 2001 Symbol tested throughout Air Force
- 2002 Survey of internal Air Force audience revealed 90% identify the new symbol as the official Air Force symbol
- Sept 2003 Trademark registration date. Serial #76040432 and Registration #2767190
- May 2004 USAF Chief of Staff designates Symbol as the Official Symbol of the Air Force
Read more about this topic: United States Air Force Symbol
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“If usually the “present age” is no very long time, still, at our pleasure, or in the service of some such unity of meaning as the history of civilization, or the study of geology, may suggest, we may conceive the present as extending over many centuries, or over a hundred thousand years.”
—Josiah Royce (1855–1916)