The UNCF Motto
In 1972, the UNCF adopted, as its motto, the maxim, "A mind is a terrible thing to waste." This maxim has become one of the most widely recognized slogans in advertising history. The motto, which has been used in numerous award-winning UNCF ad campaigns, was created by Forest Long, of the advertising agency Young & Rubicam.
A lesser-known slogan the UNCF uses, in reference to its intended beneficiaries, points out about them, " not asking for a handout—just a hand."
Read more about this topic: United Negro College Fund
Famous quotes containing the word motto:
“My friend devotes himself to his life, whenever he can find the spare time. His motto is: ‘Don’t just sit there: live!’ So he’s too busy to stand, to walk, to do anything, except to live. He even refused to kiss a girl, when invited, on the grounds that it was time again to be living. Schedules are sacred to him.”
—Marvin Cohen, U.S. author and humorist. The Self-Devoted Friend, New Directions (1967)