Competition
The mall suffered several blows that stymied its potential. Shannon Tower, the office building that sits behind the mall, was the pilot of several similar office structures planned. The tower, according to Bull Realty, opened in 1978, two years before the mall. Woody Johnson, the leasing consultant for the property stated that the late developer, Scott Hudgins (who also developed the mall), wanted to build office complexes behind the mall. The demand for such never materialized and the parcels remained naturally wooded. The office developments were supposed to provide constant foot traffic for the mall.
In 1996, the Fayette Pavilion opened taking Linens N Things, Toys R Us and several other tenants away from the mall. The Fayette Pavilion was supposed to be another enclosed mall for the southern crescent but city and county zoning laws prohibited such. In 1998, Macy's closed their original location in the Davidson's building. Arbor Place Mall opened in 1999, pulling the Douglas County shoppers away from the mall and several other stores were lured away from the mall. In 2003, the Camp Creek Marketplace opened on Camp Creek and while some retailers had locations in both Camp Creek and Shannon Mall, the Shannon locations were closed by late 2004. The proposed mall in Newnan became Ashley Park, an open air shopping center that featured restaurants and retailers such as Belk and Dillard's. This development was always on the radar as a threat to Shannon since the 1990s as it was like other planned malls in the metro area. Ashley Park, by some experts took potential tenants who would have probably set up shop in Shannon Mall. Greenbriar Mall, the mall that Shannon was giving a run for its money, even lured tenants away from the area when the mall was dying.
Read more about this topic: Union Station (Shannon Mall)
Famous quotes containing the word competition:
“All adults who care about a baby will naturally be in competition for that baby.... Each adult wishes that he or she could do each job a bit more skillfully for the infant or small child than the other.”
—T. Berry Brazelton (20th century)
“So long as the system of competition in the production and exchange of the means of life goes on, the degradation of the arts will go on; and if that system is to last for ever, then art is doomed, and will surely die; that is to say, civilization will die.”
—William Morris (1834–1896)
“Like many businessmen of genius he learned that free competition was wasteful, monopoly efficient. And so he simply set about achieving that efficient monopoly.”
—Mario Puzo (b. 1920)