History
By the end of the 1890s, the paper featured a single complete story in addition to a serial instalment. In 1904 the price was raised to 1d and the logo, until then variable, was changed to be the same for each issue, and featured a large image of a lion sitting on a Union Jack flag. Pink paper began to be used for the covers, perhaps to make the paper more readily identifiable on newsagents' shelves.
In 1918 the price increased to a "war time price" of 1½d. This price continued well after the First World War, however. In 1920 the price again increased, to 2d, and colour covers were introduced. The logo had, after the first world war, become variable again, but now settled down into a bold and simple "UNION JACK" title with rounded edges to the letters. The logo did often slightly vary in size and colour as it was painted directly onto the artwork used for the cover.
In 1933, the Union Jack came to an end with the final issue containing a Sexton Blake story called "The Land of Lost Men", though the cover announced "Sexton Blake's Secret - specially important announcement inside!". The issue was numbered 1531, but owing to the numbers being re-organised in 1903 it was actually the 2018th issue. After running 38 years, 10 months and 2 weeks, it was replaced by Detective Weekly, a larger paper with less-striking covers using fewer colours. This paper would continue until the introduction of paper rationing in 1940.
Read more about this topic: Union Jack (magazine)
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—Stefan Zweig (18811942)
“Indeed, the Englishman’s history of New England commences only when it ceases to be New France.”
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