North America
Unimogs have been uncommon in North America because of differing vehicle regulations and requirements from those in Germany, and due to the lack of a North American sales and support network. Most Unimog models found in North America have been imported by individual dealers or independent enthusiasts.
Between 1975 and 1980 the Case Corporation (now merged into CNH Global) imported the U-900 model into the United States and sold it through Case tractor dealerships as the MB4/94.
In 2002 DaimlerChrysler tried to re-enter the North American market and engaged in 4 years of aggressive marketing, such as truck and trade shows, exposure on the television show Modern Marvels, numerous magazine articles and extensive demonstrations (both touring and on an individual basis). North American retail models were officially limited to the U500 series (the North-America-specific member of the UGN series) sold through heavy-truck dealerships, generally Freightliner dealerships. Freightliner is a Daimler AG subsidiary. The UGN series was specifically manufactured for the North American market and was significantly different mechanically from its European counterpart. The UGN faced stiff competition in North America by manufacturers whose truck or equipment lines performed some of the same duties as the Unimog. Some of them are Caterpillar, John Deere, AM General, Sterling Trucks (also a Daimler AG subsidiary), and General Motors. After 5 years and selling only 184 Unimogs, Freightliner LLC has exited the market. Daimler AG has cited non-compliance with EPA07 emission requirements as the main reason for ceasing North American Sales.
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Famous quotes related to north america:
“The North American system only wants to consider the positive aspects of reality. Men and women are subjected from childhood to an inexorable process of adaptation; certain principles, contained in brief formulas are endlessly repeated by the press, the radio, the churches, and the schools, and by those kindly, sinister beings, the North American mothers and wives. A person imprisoned by these schemes is like a plant in a flowerpot too small for it: he cannot grow or mature.”
—Octavio Paz (b. 1914)
“The English were very backward to explore and settle the continent which they had stumbled upon. The French preceded them both in their attempts to colonize the continent of North America ... and in their first permanent settlement ... And the right of possession, naturally enough, was the one which England mainly respected and recognized in the case of Spain, of Portugal, and also of France, from the time of Henry VII.”
—Henry David Thoreau (1817–1862)
“So-called Western Civilization, as practised in half of Europe, some of Asia and a few parts of North America, is better than anything else available. Western civilization not only provides a bit of life, a pinch of liberty and the occasional pursuance of happiness, it’s also the only thing that’s ever tried to. Our civilization is the first in history to show even the slightest concern for average, undistinguished, none-too-commendable people like us.”
—P.J. (Patrick Jake)