UNICEF Tap Project - National Sponsors

National Sponsors

Since 2007 Tap Project has had various sponsors that have collaborated to the campaign. In 2010, Giorgio Armani created the campaign “Acqua for Life”. This campaign incorporated the use of his cologne “Aqua di Giò” for men, through which he raised awareness and funds towards the Tap Project. In 2011, Armani expanded his campaign by adding a new fragrance for women called “Aqua di Gioia”. Giorgio Armani donates $1 for every purchased bottle of these two fragrances, during the month of March. The campaign takes into account bottles purchased within the 50 U.S. states, Puerto Rico and Washington D.C.

Turner Broadcasting System has participated in the Tap Project campaign for four consecutive years. This organization sponsors UNICEF Tap Project Volunteer Program by providing funds to aid in the recruitment and training of volunteers, resources and free advertisement to raise awareness for the Tap Project campaign.

Droga5 is an advertising agency created in 2006 and partnered with the UNICEF in 2007 to aid with the Tap Project campaign. Droga5 creates promotional material that supports the initiative, by promoting the project in various media prior and during World Water Week, which brings awareness about the UNICEF Tap Project’s efforts to help with the water crisis around the world.

eBay joined the UNICEF’s efforts towards providing clean and safe water to children around the world through the Tap Project in 2009. The company created a campaign called GivingWorks, in which eBay gives its customers and sellers the opportunity to donate a percentage of their profit made through eBay. People can also donate money when checking out products or shop listings that support the cause.

The UNICEF Tap Project also relies on the promotional help of different providers like MediaVest USA, American Express, Zagat Survey, OpenTable, SeamlessWeb and Yelp, Inc. These companies provide free advertising and media exposure to the campaign.