Change For Good
In 2009, Tesco used “Change for Good” as advertising, which is trade marked by UNICEF internationally for charity usage but is not trademarked for commercial or retail use which prompted the agency to say "it is the first time in UNICEF’s history that a commercial entity has purposely set out to capitalise on one of our campaigns and subsequently damage an income stream which several of our programmes for children are dependent on”.They went on to call on the public “who have children’s welfare at heart, to consider carefully who they support when making consumer choices”.
Read more about this topic: UNICEF Ireland
Famous quotes containing the word change:
“That man is a creature who needs order yet yearns for change is the creative contradiction at the heart of the laws which structure his conformity and define his deviancy.”
—Freda Adler (b. 1934)