Marketing
On April 23, 2007, Chair Entertainment announced through an official company press release that Undertow was in development for Xbox LIVE Arcade. The news had been first reported in an exclusive "first look" preview on IGN.com and quickly became a popular news item across all other major gaming news sites. In addition to the news, the company also released a 30 second teaser trailer, which revealed the first footage of the game in action. Creative Director, Donald Mustard was quoted, "We’ve really enjoyed designing Undertow for Xbox LIVE Arcade because it’s given us the freedom to create a pure gaming experience focused on fun, addictive game play. Whether a player is looking for hours of intense multiplayer or they have just 10 minutes for the ultimate gaming experience, we’re confident Undertow will be as exciting to play as it has been for us to create." Chair began production on Undertow in the fall of 2006 and the game was released on November 21, 2007.
On January 18, 2008, Microsoft selected Undertow for its free game offer from January 23 through January 27 as compensation for the holiday traffic/outage experienced on Xbox Live. Given the game's strong focus on multiplayer, Chair welcomed the opportunity to participate in this promotion as the immediate influx of hundreds of new players greatly enhanced the competitive game play experience.
A single downloadable content pack was released for the game. Titled "Path of the Elect", the pack featured a new five-mission campaign following the story of the Elect, the aquatic alien race responsible for flooding the Earth, as well as new multiplayer maps.
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