Merchandising
In November 2005, Halsall International Ltd. announced that they had secured the rights to produce merchandising linked to Underground Ernie .
They products became on sale by the autumn of 2006, with a comprehensive range being available in 2007. The use of London Underground names and trains is a deliberate step to lead into merchandising suitable for children's gifts the revenue from which will be shared with Transport for London.
Halshall International Ltd have, since 2009, have stopped making 'Underground Ernie' models.
Read more about this topic: Underground Ernie