Under The Dome - Viral Marketing

Viral Marketing

A number of viral marketing websites for popular locations referenced in Under the Dome were created to publicize the book, including Big Jim Rennie's Used Cars, the Sweet Briar Rose Diner, the Chester's Mill Democrat Newspaper, and others. A site was created for the Town of Chester's Mill, which provides links to all points of interest. An alternate reality game also took place utilizing all of these sites, beginning at the blog of Scarecrow Joe, one of the characters in the novel.