Coverage
The home page normally exhibits the latest Disney-related news, coupled with regular reviews and occasional interviews. Early breaking news has earned the site a favorable reputation amongst news outlets and fans. Disney's films, TV shows, and media releases are categorized in a series of indexes, which comprised the website's original structure.
In 2003, the site began to emphasize critical reviews of Disney's DVDs as its primary focus. These initially included only those DVDs officially released under the "Disney DVD" banner. In 2004, the site expanded to include reviews of films and television shows from Miramax Films, Touchstone Pictures, Hollywood Pictures, and other divisions of the Disney Studios that generally produce more adult movies than the typical Disney fare.
In 2005, Ultimate Disney again expanded to cover music releases from Walt Disney Records, special event reports, and the Disney theme parks. Celebrity interviews also became a staple of the site's coverage. The site routinely features countdowns, contests, and giveaways, all of which invite user input to produce results.
In 2008, Ultimate Disney critics began reviewing Blu-ray movies.
Read more about this topic: Ultimate Disney