Identity
The original UK Horizons identity featured the theme of a circle and a split screen. The screen would be split horizontally at the centre, with two separate images coming together to form one circle in the centre of the screen. Examples involved an astronaut's helmet and a compass forming a circle and a bird cage and a steering wheel. The look was accompanied by the generic logo style consisting of a box, containing the UK prefix, and the station name written over a line.
This look lasted until 2001 when it was replaced by a cylindrical robot, with a large circular eye in the centre with two jet engines above and to the left and right of the main body. The robot was seen zooming around various environments, including world destinations, a tube and a multi coloured vortex. The look was accompanied by a plain UK Horizons logo, stylised as UK Horizons, with a target scope like icon added to the right hand end of the logo.
Read more about this topic: UK Horizons
Famous quotes containing the word identity:
“An identity would seem to be arrived at by the way in which the person faces and uses his experience.”
—James Baldwin (1924–1987)
“So long as the source of our identity is external—vested in how others judge our performance at work, or how others judge our children’s performance, or how much money we make—we will find ourselves hopelessly flawed, forever short of the ideal.”
—Melinda M. Marshall (20th century)
“The modern world needs people with a complex identity who are intellectually autonomous and prepared to cope with uncertainty; who are able to tolerate ambiguity and not be driven by fear into a rigid, single-solution approach to problems, who are rational, foresightful and who look for facts; who can draw inferences and can control their behavior in the light of foreseen consequences, who are altruistic and enjoy doing for others, and who understand social forces and trends.”
—Robert Havighurst (20th century)