Identity
The original UK Horizons identity featured the theme of a circle and a split screen. The screen would be split horizontally at the centre, with two separate images coming together to form one circle in the centre of the screen. Examples involved an astronaut's helmet and a compass forming a circle and a bird cage and a steering wheel. The look was accompanied by the generic logo style consisting of a box, containing the UK prefix, and the station name written over a line.
This look lasted until 2001 when it was replaced by a cylindrical robot, with a large circular eye in the centre with two jet engines above and to the left and right of the main body. The robot was seen zooming around various environments, including world destinations, a tube and a multi coloured vortex. The look was accompanied by a plain UK Horizons logo, stylised as UK Horizons, with a target scope like icon added to the right hand end of the logo.
Read more about this topic: UK Horizons
Famous quotes containing the word identity:
“One of the most highly valued functions of used parents these days is to be the villains of their children’s lives, the people the child blames for any shortcomings or disappointments. But if your identity comes from your parents’ failings, then you remain forever a member of the child generation, stuck and unable to move on to an adulthood in which you identify yourself in terms of what you do, not what has been done to you.”
—Frank Pittman (20th century)
“For the mother who has opted to stay home, the question remains: Having perfected her role as a caretaker, can she abdicate control to less practiced individuals? Having put all her identity eggs in one basket, can she hand over the basket freely? Having put aside her own ambitions, can she resist imposing them on her children? And having set one example, can she teach another?”
—Melinda M. Marshall (20th century)
“Unlike Boswell, whose Journals record a long and unrewarded search for a self, Johnson possessed a formidable one. His life in London—he arrived twenty-five years earlier than Boswell—turned out to be a long defense of the values of Augustan humanism against the pressures of other possibilities. In contrast to Boswell, Johnson possesses an identity not because he has gone in search of one, but because of his allegiance to a set of assumptions that he regards as objectively true.”
—Jeffrey Hart (b. 1930)